When you talk, you are only repeating what you already know. But if you listen, you may learn something new. Some people say: “Give the customers what they want.”. But that’s not my approach. Our job is to figure out what they are going to want before they do. I think Henry Ford once said:” If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’.“. That’s why I never rely on market research. Our task is to read things that are not yet on the page. THOUGHTS A bad attitude is like a bad tire. You can’t go anywhere until you change it. Return to THOUGHTS
