Some people say: “Give the customers what they want.”. But that’s not my approach. Our job is to figure out what they are going to want before they do. I think Henry Ford once said:” If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’.“. That’s why I never rely on market research. Our task is to read things that are not yet on the page. Whatever your life’s work is, do it well.” THOUGHTS No matter how educated, talented, rich or cool you believe you are, how you treat people ultimately tells everything. Integrity is everything. Return to THOUGHTS
